The Social Rundown

by Libbie Miller on July 30, 2010

We’re all busy. We barely have time to sit down and grab a bite to eat, let alone spend an hour a day pouring through the Internets, scouring for the latest and greatest in industry news. Well, we get that, and we can empathize with your plight. Starting this week, and every Friday moving forward, you can expect to see a social rundown, recapping the social media developments and highlights from the week. If you were a kid in high school that responded better to the Cliff’s Notes version of Hamlet than you did the actual paperback, this column is for you! Without further ado, here’s this week’s social rundown:

Yelp Takes on Groupon!

Clearly, social shopping is on the rise. Yelp has been quietly testing out Daily Deals in the Sacramento market. The news was originally broken on Yipit. With an immense user base, earning over 32 million unique visitors (as of May 2010), Yelp’s Daily Deals could indeed give Groupon a run for its money. And to really make things interesting, consider all of the positive relationships and partnerships that already exist between Yelp and businesses around the nation. They will likely be able to score some pretty aggressive deals that will be harder for other social offer sites to come by, and even harder for consumers to refuse. The competition is heating up, but you can probably guess who will be the biggest winner…the consumers. We plan to keep our eyes on this one!

Facebook and Amazon – Jedi Mind Control Over Your Shopping Cart?

Yes, it’s true. Facebook can read your mind, and now that it’s partnered with Amazon, their combined powers can not only tell YOU what you might like, but also what your friends might like. Now just for one moment, let’s put the creepy factor aside. This is actually pretty darn cool, especially if you’re a person who struggles with indecision when it comes to purchases, or often don’t even know where to begin when it comes time to buy a gift for a friend. Connecting your Facebook account is an easy three-step process, using the Facebook Connect application. Groundbreaking? Not really, as many partnerships like this have emerged in the social space. Cool? Convenient? Yes and yes.

Facebook Gets More Inquisitive with Facebook Questions

Earlier this week, Facebook officially launched the beta version of Facebook Questions, which allows users to pose questions to the Facebook community. How is this different than what users can already do in their own status updates you ask? Well, questions will be posed to the entire community of 500 million users – the engaged ones anyway. It’s actually quite similar to Quora, so it will be interesting to see what effect this new release has on the Q&A site. Just like Quora, users will be able to “follow” certain questions they’re interested in, and be notified whenever there is a new response. Right now, the product has only been released to a beta group, but it’s expected to be released more widely in the near future. Here’s what beta users see when posting updates.

SOURCE: http://www.allfacebook.com/2010/07/facebook-questions-launches/

What other big stories hit this week worth mentioning? Drop some link love in the comments below, or offer your two cents on the stories we reported above.

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Before you buy something, do you get someone else’s opinion? When you go to the mall, do you go with a friend? And after you buy something, do you ask what someone else thinks of your purchase? Chances are, you answered yes to at least one, if not all, of the questions above. Here’s my point: Shopping is a social experience whether it’s before, during, or after the point of purchase.

Chance also indicates that you’re one of the 500 million Facebook users, and that you’ve either browsed or bought something on Amazon.com. Well, guess what? Now Amazon and Facebook have teamed up to improve the Amazon shopping experience. Users sign in with their Facebook credentials in order to receive product recommendations based on information gathered from Facebook friends and profile information. Have a friend with an upcoming birthday? Like to buy things both you and your friends like? Amazon and Facebook now make it easier for you to discover those products so you can buy them.

Here’s what this dynamic duo looks like:
Step 1:

Step 2:

Step 3:
Once you’ve allowed Amazon to access your Facebook information, you’ll be able to see:
· Birthday and gift suggestions for your Facebook friends
· Popular products among your Facebook friends
· Recommendations based on your favorite books on Facebook
· Recommendations based on your favorite music on Facebook
So what?
There’s more to using Facebook for marketing than having a company Facebook page. Don’t get me wrong – I am not trying to diminish the importance of having a social presence that fosters community and discussion. However, the higher-ups of companies are concerned about the ROI of social media. There is positive ROI in the ability to  leverage information about your social connections in order to make your products or services more relevant to their lives. Amazon is doing this and will likely increase sales significantly as a result (as if they need to). After all, wouldn’t you be more likely to spend money on friends and family if you had even the slightest inkling of specific items they fancied?
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Optimization Without Limits

by Leslie Jackson July 26, 2010

The luster is gone from SEO. The mystique, the veil of secrecy, has long disappeared. In its place are shiny new objects – social, mobile, augmented reality, geo-location.  SEO is the “Woody” to new media’s “Buzz Lightyear.”  As least that is how it is perceived. While it may lack the bells and whistles, SEO remains [...]

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Twitter and Disney Set the Twitterverse Abuzz

by Libbie Miller July 16, 2010

If you were a kid that hated getting up in the morning, you were probably told more than once that the “early bird gets the worm.” Little did you know that all those years ago, Twitter co-founder and CEO, Evan Williams, coined that phrase and receives a royalty fee every time it’s used. Kidding. But [...]

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Google Launches “Broad Match Modifier,” A New Option in Match Types

by Chris Corak July 15, 2010

In May Google introduced a new match type option within AdWords called “Broad Match Modifiers.” The initial launch of this feature was only available to advertisers within the UK and Canada. Google deemed the beta a success and announced yesterday that Modified Broad Match has been rolled out globally in most languages. What It Is [...]

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Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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