Before you buy something, do you get someone else’s opinion? When you go to the mall, do you go with a friend? And after you buy something, do you ask what someone else thinks of your purchase? Chances are, you answered yes to at least one, if not all, of the questions above. Here’s my point: Shopping is a social experience whether it’s before, during, or after the point of purchase.
Chance also indicates that you’re one of the 500 million Facebook users, and that you’ve either browsed or bought something on Amazon.com. Well, guess what? Now Amazon and Facebook have teamed up to improve the Amazon shopping experience. Users sign in with their Facebook credentials in order to receive product recommendations based on information gathered from Facebook friends and profile information. Have a friend with an upcoming birthday? Like to buy things both you and your friends like? Amazon and Facebook now make it easier for you to discover those products so you can buy them.
Step 2:
This article is from Shannon Johnson
Shannon has a background in pay-per-click management and search engine optimization, but now primarily collaborates with Sitewire's social media team to help clients achieve breakthroughs in user engagement, enhanced sentiment, and increased brand awareness in the online social space. Shannon is both diligent and ambitious, yet still enjoys making light of things and cracking jokes that only kindergartners tend to like. Find her on Twitter: @shannopop
Shannon has written 7 posts.
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Nice post, Shannon. Your last point is dead on. And from a convenience standpoint, this really solves the problem of never knowing what to get your friends and family. Smart move for Amazon. They’ve improved the user experience even more.
Thanks, Libbie. Agreed. I also think Amazon’s adoption of Facebook will serve as an impetus for other e-commerce sites to incorporate social into their customers’ shopping experiences. If Amazon can do it, so can the smaller e-commerce sites. And I think this is what company VPs need to see in order to understand that social opportunities – that lead to actual dollars – exist for their companies as well.