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Sean Bartlett

5 Keys for Launching Your Mobile-Optimized Site

by Sean Bartlett July 7, 2010

You’ve built the business case and finally received the approval to move forward with your mobile initiatives, including a site optimized for mobile devices. Now what? If you are like the vast majority of marketers, mobile has opened a wealth of possibilities, but can also seem overwhelming at times. Here are five keys to get [...]

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20 Statistics You Need to Know About Mobile Marketing

by Sean Bartlett June 21, 2010

Despite the rallying cries for innovative thinking in corporate hallways, the vast majority of new initiatives need to be supported by statistics and case studies before anyone is willing to pull the trigger and allocate marketing budget. If mobile marketing is still meeting some resistance from your boss, I present 20 resources to help build [...]

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Don’t Sleep on SMS

by Sean Bartlett June 2, 2010

Mobile applications and optimized sites are the sexy part of the mobile marketing world. But to relegate SMS (text messaging) to the back burner is to cast aside a major opportunity to engage with consumers who have explicitly opened the door for communication. For marketers, SMS is an opportunity to activate traditional media placements, communicate [...]

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There’s No Such Thing as the Mobile Web

by Sean Bartlett May 18, 2010

At the end of 2009, I wrote about the 3 Flavors of the Mobile Web Experience but over the last several months I have become increasingly convinced that there is no such thing as the mobile web. The reality is that brands need to create a holistic web strategy, optimizing for devices, but not thinking [...]

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Reinvigorating B2B, Retail, & Consumer Experiences with the iPad

by Sean Bartlett April 12, 2010

In the run up to the recent iPad launch, the chatter was solidly behind the notion of the iPad as an entertainment and media consumption appliance for consumers. This certainly may prove to be true in the short term. But based, at least in part, on the media publishers being at the forefront of the [...]

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Mobile Marketing for B2B Marketers

by Sean Bartlett March 24, 2010

Image via Wikipedia Without fail, every time that I speak at a mobile marketing function someone in the crowd brings up the applicability of mobile marketing in the B2B world. Having done both, it has always been my contention that consumer and B2B marketing really aren’t all that different and that is certainly true with [...]

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