by Anthony Mills
February 8, 2010
Search volume is one of the most important metrics when analyzing organic and PPC data; however it is one of the least accurately recorded statistics. Google Insight and Google Trends can help search marketers plan in advance of search volume spikes in order to optimize the number of visits and conversions to clients’ sites.
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by Anthony Mills
June 11, 2009
There is so much wasteful spending when it comes to advertising. Companies should think of keywords as an investment and optimization efforts as money management. Agencies are the trusted financial advisors that who manage those investments and ensure that they yield the highest return.
The Efficient Frontier Model of Keyword Management
When I was an investment analyst [...]
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