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Greg Chapman

Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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Yahoo! Pulse vs. Google Buzz

by Greg Chapman June 9, 2010

I take some heat around our office for 1) being a Boomer; 2) being slow to change some of my originally adopted Boomer  internet behavioral habits and still desperately clinging to my IE browser; 3) not throwing all of my cards in with Google and all of its features and functionality. As such, I still [...]

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Don’t Look Now But Web 3.0 Is Here…

by Greg Chapman May 12, 2010

Last fall I had the privilege of delivering the keynote address to kickoff an agency event comprised of top clients, agency staff, partners and industry pundits. In an effort to give everyone a little glimpse of what’s to come, I chose to talk about the Web 3.0 environment, and what that might look like. Web [...]

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Applying Traditional Data Mining Techniques to Social Media Strategy

by Greg Chapman February 24, 2010

There is a small but growing number of bloggers, Tweeps, and other social media professionals who are beginning to discuss traditional database marketing and mining techniques as an important part of social media strategy. I’m one of them, and I think this group is right on. Data mining – the extraction of information, often unseen [...]

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Measuring the Effectiveness of Social Media Marketing Across Multiple Channels

by Greg Chapman January 27, 2010

It’s amazing to me that with all of the Social Media expertise available to us, clients, business partners, and industry professionals alike are still having great difficulty measuring the true effectiveness of social media marketing efforts and investments on their business. I spoke about this very topic at the Social Media Arizona conference on Monday. [...]

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Why Mobile Must Be a Part of Your Interactive Strategy

by Greg Chapman October 16, 2009

The numbers are staggering. According to CTIA – The Wireless Association, there are 4.1 billion text messages sent every day over wireless devices. There were 740 billion text messages sent during the first half of 2009 – a 92% increase over the 385 billion messages sent during the first half of 2008. This includes more [...]

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