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Jay Feitlinger

Facebook Like Button + Advertisers = Love

by Jay Feitlinger April 23, 2010

I had the opportunity to attend Facebook’s 2010 f8 conference this week. During the keynote presentation by Facebook’s founder Mark Zuckerberg, a major change was announced that will significantly improve how advertisers can target customers on Facebook: the much-discussed “Like” button. While the changes raise a lot of privacy concern questions, marketers will love this, [...]

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Confidential – Check out Google’s Future Plans!

by Jay Feitlinger February 19, 2010

It is well know that one of the many perks working at Google is to have 20% of your time available to work on projects that may very likely be outside your job requirements.  With almost 20,000 Google employees (per Wikipedia) that 20% translates into millions of hours of innovation time per year.  With the [...]

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Walk In Your Customer’s Shoes Before Starting a Pay Per Click Campaign

by Jay Feitlinger January 15, 2010

During a recent dinner with a friend he expressed frustration that Pay Per Click (PPC) is a big waste of time and money and he can’t see how businesses generate ROI from it.  I could hear my wife thinking “oh no here we go again!” along with the subtle eye rolling.  Knowing how effective PPC [...]

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Google, Please Get Rid of Social!

by Jay Feitlinger May 13, 2009

Recently I have had a few clients express concern that Google results tend to display more social based or “user generated” results than typical websites.  I have heard this from a diverse range of demographics and it all came down to wishing Google would allow more personalized search options.  If there was a way to [...]

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