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Josh Yeager

Local IS Community

by Josh Yeager July 6, 2010

As Sitewire’s head of “Local,” I think a lot about what “local” really means.  Sure, there are the local-specific search tactics like geo-targeting and Google Places.  There are mobile and social integrations with apps/sites like Foursquare and Yelp.  But what does it really mean for a business to compete locally?  A recent (albeit boneheaded) experience [...]

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A Return to Local

by Josh Yeager June 1, 2010

I maintain that Google is on the right track with their approach to local.  Now, I know that Google’s motivation for allocating more real estate on their search results pages to maps, local, place pages and reviews is to extend their inventory options and meet the wants of searchers. But as a side benefit of [...]

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And the Beat Goes On…

by Josh Yeager April 19, 2010

As Sitewire’s resident “Local” lead, I’m sometimes asked to explain where the dividing line exists between our four strategic areas of focus; Local, Mobile, Social & Search.  That can be a difficult question, as there is no clear division between many of the marketing channels in our toolkits today.  To put this in context, I’ll [...]

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Don’t Eschew the Loop

by Josh Yeager March 22, 2010

Feedback loops are crucial for any successful relationship; client/vendor, manager/employee, husband/wife….etc.  I’ve always maintained that “communication is key,” and with today’s technologies we can have incredibly rich, meaningful conversations with so many people.  Listening to people’s thoughts and opinions objectively can provide clear insights into how you can do better in your endeavors. Let’s face [...]

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Of Wonder Bread, Wildflower & William Morris

by Josh Yeager February 15, 2010

Image by Getty Images via Daylife Most people are familiar with the adage, “You get what you pay for”, meaning that while a plethora of inexpensive goods and services exist – a cheap price tag does not equate to quality.   This concept has been kicking around in my craw recently as I’ve noticed some parallels [...]

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We’re Off To See The Wizard…

by Josh Yeager August 21, 2009

What is reality and what is imagination?  Dreams can seem so real, and yet, are they?  What makes a dream unreal and the waking world more real?  Man’s been grappling with these philosophical questions since time immemorial, and I certainly can’t answer that myself in this blog post.  But on that topic — I want [...]

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