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Katie McNally

To Compete or not to Compete – How Best to Leverage Competitive Business Intelligence?

by Katie McNally March 5, 2010

For as long as I have been doing online marketing consulting a key consideration in driving business strategy has been related to what competitors are doing. Generally there is some really valuable information that can be ascertained from assessing competitors interactive marketing strategies and there are also some common pit falls.
The most common pit fall [...]

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Searching for Connections: Online and In Space

by Katie McNally January 29, 2010

I was reading a National Geographic article the other day entitled “Worlds Apart, Seeking New Earths” about research to find earth-like planets in the universe that may house some form of life. I was immediately drawn to this article, which was no surprise to me as I’ve always been enthralled by the idea of [...]

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