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Tina Perez

¿Qué dijiste? Marketing to Hispanic Audiences – the Right Way

by Tina Perez August 9, 2010

In 2010, it’s hard to think that there are still companies that aren’t embracing minority cultures into their marketing and sales target audience. The Hispanic audience in particular is growing every year, and thankfully, marketers and advertisers are taking notice. The buying power of this additional market is great, but there has to be education around [...]

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Yelp and Facebook – 2 Great Flavors We Can Now Enjoy Together!

by Tina Perez April 30, 2010

Recently a client came to us asking for help in integrating their plentiful Yelp reviews with their soon-to-be-public Facebook Page. Sitewire’s technical team was happy to provide some guidance on combining the reviews from their multiple locations into one source and adding a tab to their FB page, but in the interest of saving time [...]

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Yahoo! and Microsoft Finally Close the Deal

by Tina Perez July 29, 2009

It appears after literally years of back and forth and offers and collapses, Microsoft and Yahoo! have finally reached a deal on a search partnership. There’s definitely a strong division of duties with this partnership, and not the takeover Microsoft was hoping for with its $47.5 billion offer last year. Both companies will have clear [...]

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MySpace Can’t Hang, So It’s Going To Vegas

by Tina Perez July 27, 2009

MySpace, the once golden child of social networks, seems to pulling out all the stops to stay relevant. I’ve long been a believer that MySpace is a place for pedophiles and musicians, mostly because after Facebook opened up to everyone, people have realized it’s just not worth it to maintain a profile on the network. [...]

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Reunion Coordinators Must HATE Social Networking. Right?

by Tina Perez May 21, 2009

I’ve finally come to that point in my life where all the things that I’ve accomplished since graduating from high school really start to matter: my 10 year reunion is this fall.I can’t say I’ve been dreading this because to be honest, I think I’ve done pretty well for myself since leaving Amphi High behind [...]

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The internet is watching you. Duh.

by Tina Perez July 29, 2008

In a recent Washington Post article, the ISP Embarq was crucified for what many are considering “the profiteering of customer’s private information” by serving retargeting ads. Now, many people will remain concerned about the Big Brother effect the internet seems to have these days, but those who are really worried about the conspiracy of the [...]

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