From the category archives:

Creative

What Can A Headline Do? Apparently A Lot…

by Joe Holt July 20, 2009

When you’re talking about Optimized Press Releases (OPRs), you’re talking about news. Something, somewhere is happening. A new product is launching; your company’s just promoted a new CEO; analog TV is going bye-bye (that last one was good for what, like, 10 years?). People crave information. Whether it’s good, bad or ugly, everyone wants to [...]

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What’s with the G?

by Lacey French January 8, 2009

I love college football. It doesn’t matter who is playing – it always seems easy to get into a game even if you have no affiliation with either school.  I love the yelling and screaming of the fans and the coaches. The passion and dedication of the players. Catching the crazy plays live that make [...]

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The word game

by Tina Perez April 25, 2008

A recent conversation around the office focused on mis-pronounced words and how much they can sound like nails on a chalk board. One of my favorites is “pacifically” instead of the correct “specifically.” Another really good one is “supposably” instead of “supposedly.” Thanks to Joey Tribianni, I think that one’s on its way out though. [...]

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