From the category archives:

Local

Yippee for Restaurants! Yelp and OpenTable Combine Forces

by Shannon Johnson June 4, 2010

Yesterday Yelp announced on its blog that OpenTable is now integrated. So after reading that The Capital Grille’s “Bone-In Kona Crusted Dry Aged Sirloin with Caramelized Shallot Butter” was “Freakin’ AMAZING,” you can immediately schedule a reservation for 7:00 PM tonight using OpenTable–without having to leave the Yelp site. The integration is pretty darn seamless. [...]

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A Return to Local

by Josh Yeager June 1, 2010

I maintain that Google is on the right track with their approach to local.  Now, I know that Google’s motivation for allocating more real estate on their search results pages to maps, local, place pages and reviews is to extend their inventory options and meet the wants of searchers. But as a side benefit of [...]

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Yelp and Facebook – 2 Great Flavors We Can Now Enjoy Together!

by Tina Perez April 30, 2010

Recently a client came to us asking for help in integrating their plentiful Yelp reviews with their soon-to-be-public Facebook Page. Sitewire’s technical team was happy to provide some guidance on combining the reviews from their multiple locations into one source and adding a tab to their FB page, but in the interest of saving time [...]

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Social Buying: Making Coupon Clipping Cool Again

by Andrew Bagley April 28, 2010

What if we could leverage our collective buying power to bully and negotiate pricing in the way that Walmart does? Sounds like the beginning of an infomercial for www.directbuy.com, but the truth of the matter is, this has become a flash mob reality in some Asian countries. Consumers are using digital media to organize themselves [...]

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And the Beat Goes On…

by Josh Yeager April 19, 2010

As Sitewire’s resident “Local” lead, I’m sometimes asked to explain where the dividing line exists between our four strategic areas of focus; Local, Mobile, Social & Search.  That can be a difficult question, as there is no clear division between many of the marketing channels in our toolkits today.  To put this in context, I’ll [...]

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Always a Way to Cash in On Something New

by Danny Stansfield March 31, 2010

I was recently approached by someone who had something to sell to help improve Google Map rankings.  Always interested in learning new techniques,  I listened to what he had to say: “As we all know by now, reviews are a major component of getting good rankings in Google Maps.” “True,” I said. “So how do [...]

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