From the category archives:

Mobile

Seamless Web to Mobile Site Integration More Important Than Ever

by Rick Snailum August 26, 2010

Today mobile is becoming an increasingly viable source for internet content. Building a website is no longer a singular task – it also involves building a mobile site to complement. Many companies have no idea what their site looks like on a mobile device and many companies don’t care. But they should care, because by [...]

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Facebook Places: What it is, How it Works, What it Means

by Shannon Johnson August 23, 2010

Something substantial happened in the sphere-o-social-media this past week – Facebook’s rumored geolocation “check-ins” feature finally cropped up. It’s called Facebook Places. But you probably knew that already since it’s likely that you’ve recently seen a story about a friend’s location appear in your News Feed. Or maybe you know of it because Facebook alerted [...]

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Mobile App or Website? Yes.

by Sean Bartlett August 12, 2010

Conference panels are full of folks pontificating about whether the mobile-optimized web or apps will win out in the long run. While this makes for good sound bites, little is accomplished by these debates and in the end it just causes further confusion for marketers. The reality is that it will take years (if ever) [...]

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Google Introduces New AdWords Location Ad Extensions for Mobile Devices

by Chris Corak August 5, 2010

Google has worked very aggressively to add value and relevance to its standard text-based advertisements. While text-based ads are highly useful and appropriate in most circumstances, sometimes videos, pictures of products, seller reviews or maps may be more appropriate. This depends on the user’s search, where the user is searching from and what device the [...]

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Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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5 Keys for Launching Your Mobile-Optimized Site

by Sean Bartlett July 7, 2010

You’ve built the business case and finally received the approval to move forward with your mobile initiatives, including a site optimized for mobile devices. Now what? If you are like the vast majority of marketers, mobile has opened a wealth of possibilities, but can also seem overwhelming at times. Here are five keys to get [...]

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