From the category archives:

Mobile

Almost Everything You Need to Know About 2D Codes

by Sean Bartlett March 8, 2010

In two recent talks that I led about the state of mobile marketing, the issue of 2D codes generated a great deal of questions and confusion. Like many things in the mobile industry, competing proprietary solutions and a lack of standards are impeding the potential as marketers grapple with the overly convoluted ecosystem.
What is a [...]

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Confidential – Check out Google’s Future Plans!

by Jay Feitlinger February 19, 2010

It is well know that one of the many perks working at Google is to have 20% of your time available to work on projects that may very likely be outside your job requirements.  With almost 20,000 Google employees (per Wikipedia) that 20% translates into millions of hours of innovation time per year.  With the [...]

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5 Keys in Measuring Your Mobile Marketing Initiatives

by Sean Bartlett February 17, 2010

Much has been made in the press lately about the inability of marketers to measure mobile marketing efforts. Simply put, this illustrates a lack of understanding by companies and shines the light on agencies without deep mobile experience. Every mobile marketing channel has rich analytics available and to not leverage the data is the fault [...]

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Philanthropic Revolution: Helping Haiti With (the Mobile Phone in) Your Own Two Hands

by Shannon Johnson February 5, 2010

When the Indian Ocean tsunami struck in 2004, people donated by writing checks or charging their credit cards. In 2005 when Hurricane Katrina destroyed New Orleans, people primarily donated by writing checks or charging their credit cards. When the 7.0-magnitute Haitian earthquake occurred on January 12, 2010, Mobile Accord’s mGive platform was processing more than [...]

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How Foursquare is Changing Consumer Behavior

by Sean Bartlett February 3, 2010

Like many folks in the mobile space, I am quick to try the latest apps and foursquare is no exception. Since loading foursquare on my iPhone and Droid, I’ve checked in 191 times and been the mayor of at least seven establishments over the course of several months. While initially a novelty, I found myself [...]

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iPhone users may get Bing results instead of Google

by Travis Unwin January 25, 2010

What if Apple changed the default search engine in the iPhone, and no one cared? That’s the question that many of us may be asking in the coming weeks.
The iPhone is the biggest selling smartphone. Since release, Apple has made Google the default search engine. Now, with Google getting into Apple’s backyard by releasing the [...]

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