From the category archives:

Search

Should Your Business Consider Location-based Marketing?

by Shannon Johnson June 23, 2010

Geo-location marketing has been picking up speed. If it’s not something you’ve already heard about, it will be soon. If you’ve heard of it, you’ve likely heard of Foursquare or Gowalla, or you know that Starbucks is “doing it.” Here’s the scoop: Maybe your business should be too. The Purpose of Geo-Location Marketing The purpose [...]

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Google’s Latest Change Impacts Long Tail Searches & Product Detail Pages

by Travis Unwin June 16, 2010

Never underestimate Google’s ability to muck up your business plans. But hey, it’s all for the good of the searcher, right? Probably. But how will that impact you, the business, trying to sell stuff to the searcher? Last month, Google made a major revision to their algorithm that we’re all calling the “Mayday” update. It’s [...]

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Google on a Caffeine Binge

by Travis Unwin June 9, 2010

I’m surprised Google didn’t change its logo today, changing out the double-o to bloodshot eyes. Because it’s  been up all night on a huge Caffeine high. Caffeine is the much-touted change to Google’s indexing process. And here it is in a nutshell: Google does everything it used to do, only faster. Will users see results [...]

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Social Search: Leveling the Playing Field

by Travis Unwin May 28, 2010

The blending of social and search has happened. Often called real-time search, it presents both opportunities and challenges to marketers. Success won’t be found in traditional search engine marketing or search engine optimization efforts. To participate in social search, marketers are going to have to embrace social. Artifacts of social search take many forms. Search [...]

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Don’t Look Now But Web 3.0 Is Here…

by Greg Chapman May 12, 2010

Last fall I had the privilege of delivering the keynote address to kickoff an agency event comprised of top clients, agency staff, partners and industry pundits. In an effort to give everyone a little glimpse of what’s to come, I chose to talk about the Web 3.0 environment, and what that might look like. Web [...]

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And the Beat Goes On…

by Josh Yeager April 19, 2010

As Sitewire’s resident “Local” lead, I’m sometimes asked to explain where the dividing line exists between our four strategic areas of focus; Local, Mobile, Social & Search.  That can be a difficult question, as there is no clear division between many of the marketing channels in our toolkits today.  To put this in context, I’ll [...]

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