From the category archives:

Strategy

Friends Don’t Let Friends Ignore Facebook

by Andrea Beltran March 10, 2010

Are you promoting a product or service? Have you produced a marketing plan for it? Then you must have already identified your target audience … right?
Once you know who your target is, you’ll need the right tools to get their attention. There are countless platforms and networks that can target users by location, demographics, behavior, [...]

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To Compete or not to Compete – How Best to Leverage Competitive Business Intelligence?

by Katie McNally March 5, 2010

For as long as I have been doing online marketing consulting a key consideration in driving business strategy has been related to what competitors are doing. Generally there is some really valuable information that can be ascertained from assessing competitors interactive marketing strategies and there are also some common pit falls.
The most common pit fall [...]

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Cure Online Schizophrenia by Crafting a Consistent Voice

by Dustin Diehl March 1, 2010

What if you had a friend who, every time you talked with them, sounded different? You call them in the morning and they greet you with a crisp British accent. You text them at lunch and they respond in leetspeak. You meet them for after-work drinks and they ramble on like a Texas auctioneer. How [...]

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Domino’s reinvented themselves… how would you?

by Jeff Moriarty February 26, 2010

Recently Domino’s Pizza went through a very public campaign where they admitted their pizza wasn’t very good, and recreated it from bottom to topping. They posted very interesting and blunt excerpts from customers and focus groups that said what many people knew, and then explained what they were going to do about it. Talking about [...]

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Applying Traditional Data Mining Techniques to Social Media Strategy

by Greg Chapman February 24, 2010

There is a small but growing number of bloggers, Tweeps, and other social media professionals who are beginning to discuss traditional database marketing and mining techniques as an important part of social media strategy. I’m one of them, and I think this group is right on.
Data mining – the extraction of information, often unseen [...]

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Confidential – Check out Google’s Future Plans!

by Jay Feitlinger February 19, 2010

It is well know that one of the many perks working at Google is to have 20% of your time available to work on projects that may very likely be outside your job requirements.  With almost 20,000 Google employees (per Wikipedia) that 20% translates into millions of hours of innovation time per year.  With the [...]

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