From the category archives:

Strategy

Seamless Web to Mobile Site Integration More Important Than Ever

by Rick Snailum August 26, 2010

Today mobile is becoming an increasingly viable source for internet content. Building a website is no longer a singular task – it also involves building a mobile site to complement. Many companies have no idea what their site looks like on a mobile device and many companies don’t care. But they should care, because by [...]

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¿Qué dijiste? Marketing to Hispanic Audiences – the Right Way

by Tina Perez August 9, 2010

In 2010, it’s hard to think that there are still companies that aren’t embracing minority cultures into their marketing and sales target audience. The Hispanic audience in particular is growing every year, and thankfully, marketers and advertisers are taking notice. The buying power of this additional market is great, but there has to be education around [...]

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Dad, where do Big Ideas come from?

by Andrew Bagley August 2, 2010

For the last several weeks I’ve been nervously anticipating a pending doctor’s visit where my wife and I would find out the gender of our second child.  I wondered would it be healthy, would all the limbs be accounted for (turns out all the limbs were accounted for…+ 1 which means that it’s a boy!).  [...]

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Optimization Without Limits

by Leslie Jackson July 26, 2010

The luster is gone from SEO. The mystique, the veil of secrecy, has long disappeared. In its place are shiny new objects – social, mobile, augmented reality, geo-location.  SEO is the “Woody” to new media’s “Buzz Lightyear.”  As least that is how it is perceived. While it may lack the bells and whistles, SEO remains [...]

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Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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5 Tips for Driving Earned Media

by Andrew Bagley May 26, 2010

According to Forrester Industry Analyst Sean Corcoran, media can be classified as owned, paid or earned: • Owned Media is delivered from a company to a consumer through channels controlled by the brand.  This includes things such as emailing or texting opt-in subscribers, sending a tweet to your followers or showing a video to visitors on [...]

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