The Ultimate Guide to Understanding Facebook Promotion Guidelines

by Shannon Johnson July 9, 2010

With over 400 million active users who spend over 500 billion minutes per month on Facebook, coupled with the ability to create branded Pages and leverage an advertising platform that provides marketers with some of the most granular targeting capabilities available, it is understandable why Facebook has become an invaluable marketing medium. What is more [...]

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5 Keys for Launching Your Mobile-Optimized Site

by Sean Bartlett July 7, 2010

You’ve built the business case and finally received the approval to move forward with your mobile initiatives, including a site optimized for mobile devices. Now what? If you are like the vast majority of marketers, mobile has opened a wealth of possibilities, but can also seem overwhelming at times. Here are five keys to get [...]

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Local IS Community

by Josh Yeager July 6, 2010

As Sitewire’s head of “Local,” I think a lot about what “local” really means.  Sure, there are the local-specific search tactics like geo-targeting and Google Places.  There are mobile and social integrations with apps/sites like Foursquare and Yelp.  But what does it really mean for a business to compete locally?  A recent (albeit boneheaded) experience [...]

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Is This The End of Search As We Know It?

by Travis Unwin July 2, 2010

Picture a world without search engines. Hard to do, isn’t it? But the existence of the modern search engine is barely a decade old. The changes from then to now have been enormous, and there are no signs to indicate that pace slowing down anytime in the near future. Yet advertisers and their agencies are [...]

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Is Your Trademark Protected By Google?

by Andrew Freeman June 30, 2010

If these new PPC tests are anything to go by, then the answer could be a resounding no.  Recently, Google has been experimenting with showing ads that are related to your brand/trademark even though the searcher may not even have bid on your name. (Thanks for the heads up, Marketing Pilgrim.) For example, if we search [...]

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10 Ways to Encourage Users to Engage Your YouTube Ad.

by Andrea Beltran June 25, 2010

Google’s AdWords integration with YouTube (2nd largest search engine) allows users to conveniently promote their most engaging videos.  To start, you will need a YouTube account, AdWords account, a relevant video and a daily budget.  Similar to a typical AdWords campaign, the management set up consists of a campaign, ad group, keywords and video ad.  [...]

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