Posts tagged as:

Google Adwords

10 Ways to Encourage Users to Engage Your YouTube Ad.

by Andrea Beltran June 25, 2010

Google’s AdWords integration with YouTube (2nd largest search engine) allows users to conveniently promote their most engaging videos.  To start, you will need a YouTube account, AdWords account, a relevant video and a daily budget.  Similar to a typical AdWords campaign, the management set up consists of a campaign, ad group, keywords and video ad.  [...]

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Google: Validating What We Already Know

by Katie McNally April 9, 2010

Google is rolling out new reporting that validates an important point: that brand searches assist in non brand keyword conversions and vice versa.  Google is doing this in the form of keyword assist reporting.  Right now it is only for campaigns that have been “white-listed” or by special request, but will soon roll out across [...]

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4 Recent Google Search & Paid Advertising Developments and How They Could Help Your Business

by Shannon Johnson March 29, 2010

Last week Google announced that it had made several refinements to its search algorithm. Some of them are outlined below along with additional search and paid search developments that could help your business get discovered and get paid. In Search Refinements for Local Searches Google is testing local search refinements in some 200 U.S. cities, [...]

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Since When Are Dinosaurs Relevant?

by Andrew Freeman July 22, 2009

How long has it been since you have had a look at your search query reports in Google? A week?  A month?  Several months? However long it’s been, I don’t believe there is such a thing as too often. Within the last week, one of our clients has had a sudden frenzy of weird searches [...]

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