Posts tagged as:

iphone

Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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20 Statistics You Need to Know About Mobile Marketing

by Sean Bartlett June 21, 2010

Despite the rallying cries for innovative thinking in corporate hallways, the vast majority of new initiatives need to be supported by statistics and case studies before anyone is willing to pull the trigger and allocate marketing budget. If mobile marketing is still meeting some resistance from your boss, I present 20 resources to help build [...]

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The Apple iPad: Our Opinion

by Andrew Bagley April 5, 2010

The iPad Release Date: April 3 Cost:$499-$829 Network: Wi-Fi or WiFi + 3G Screen size: 9.56” x 7.47” Resolution: 1024 x 768 “It turns out the iPad isn’t as much a laptop replacement as I thought (though it could easily be used as one). Instead, it’s an entirely new category of mobile device. For example, [...]

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How Foursquare is Changing Consumer Behavior

by Sean Bartlett February 3, 2010

Like many folks in the mobile space, I am quick to try the latest apps and foursquare is no exception. Since loading foursquare on my iPhone and Droid, I’ve checked in 191 times and been the mayor of at least seven establishments over the course of several months. While initially a novelty, I found myself [...]

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iPhone users may get Bing results instead of Google

by Travis Unwin January 25, 2010

What if Apple changed the default search engine in the iPhone, and no one cared? That’s the question that many of us may be asking in the coming weeks. The iPhone is the biggest selling smartphone. Since release, Apple has made Google the default search engine. Now, with Google getting into Apple’s backyard by releasing [...]

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A CES Trend Bonanza

by Katie Van Domelen January 12, 2010

This last weekend Sitewire sent three representatives to check out the latest and greatest technology at the Consumer Electronics Show (CES.) Today they reported back their findings and I wanted to share them with all of you in one big ol’ post. So here are the top trends according to Sitewire: Everything is Mobile (Sean [...]

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