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Social Search: Leveling the Playing Field

by Travis Unwin May 28, 2010

The blending of social and search has happened. Often called real-time search, it presents both opportunities and challenges to marketers. Success won’t be found in traditional search engine marketing or search engine optimization efforts. To participate in social search, marketers are going to have to embrace social. Artifacts of social search take many forms. Search [...]

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Walk In Your Customer’s Shoes Before Starting a Pay Per Click Campaign

by Jay Feitlinger January 15, 2010

During a recent dinner with a friend he expressed frustration that Pay Per Click (PPC) is a big waste of time and money and he can’t see how businesses generate ROI from it.  I could hear my wife thinking “oh no here we go again!” along with the subtle eye rolling.  Knowing how effective PPC [...]

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