Posts tagged as:

mobile device

5 Keys for Launching Your Mobile-Optimized Site

by Sean Bartlett July 7, 2010

You’ve built the business case and finally received the approval to move forward with your mobile initiatives, including a site optimized for mobile devices. Now what? If you are like the vast majority of marketers, mobile has opened a wealth of possibilities, but can also seem overwhelming at times. Here are five keys to get [...]

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Don’t Sleep on SMS

by Sean Bartlett June 2, 2010

Mobile applications and optimized sites are the sexy part of the mobile marketing world. But to relegate SMS (text messaging) to the back burner is to cast aside a major opportunity to engage with consumers who have explicitly opened the door for communication. For marketers, SMS is an opportunity to activate traditional media placements, communicate [...]

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First Impression of Google Goggles

by Sean Bartlett January 13, 2010

Mobile innovation is on a tear with no sign of slowing down in the coming months or years. One of the most intriguing uses is image recognition. A user can take a picture of an object with the mobile device and have that object indentified as well as get search results or other information about the object. [...]

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