by Sean Bartlett
November 9, 2009
Much is made of the explosive growth in mobile messaging, web traffic, and applications, but the savviest of marketers are preparing for the next step in mobile…extending the experience from one-off tactical executions to full-blown integration with business strategy. As good as a branded app looks in a PowerPoint deck, game changing strategic initiatives aren’t [...]
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by Greg Chapman
October 16, 2009
The numbers are staggering. According to CTIA – The Wireless Association, there are 4.1 billion text messages sent every day over wireless devices. There were 740 billion text messages sent during the first half of 2009 – a 92% increase over the 385 billion messages sent during the first half of 2008. This includes more [...]
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