Posts tagged as:

PPC

Is Your Trademark Protected By Google?

by Andrew Freeman June 30, 2010

If these new PPC tests are anything to go by, then the answer could be a resounding no.  Recently, Google has been experimenting with showing ads that are related to your brand/trademark even though the searcher may not even have bid on your name. (Thanks for the heads up, Marketing Pilgrim.) For example, if we search [...]

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Google: Validating What We Already Know

by Katie McNally April 9, 2010

Google is rolling out new reporting that validates an important point: that brand searches assist in non brand keyword conversions and vice versa.  Google is doing this in the form of keyword assist reporting.  Right now it is only for campaigns that have been “white-listed” or by special request, but will soon roll out across [...]

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Your Chocolate Is In My Peanut Butter! Search and Social collide!

by Jeff Moriarty February 1, 2010

As a deeply addicted internet denizen, I’ve always known that search engine visibility was important. It wasn’t until I started working at Sitewire that I realized how radically the landscape is changing, and how many companies are going to get left in the dust. I spoke a few members of Sitewire’s search brain trust (Chris, [...]

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Walk In Your Customer’s Shoes Before Starting a Pay Per Click Campaign

by Jay Feitlinger January 15, 2010

During a recent dinner with a friend he expressed frustration that Pay Per Click (PPC) is a big waste of time and money and he can’t see how businesses generate ROI from it.  I could hear my wife thinking “oh no here we go again!” along with the subtle eye rolling.  Knowing how effective PPC [...]

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Yahoo! Combines Display Advertising and PPC Search

by Andrew Freeman November 18, 2009

Yahoo has recently widened the Beta phase of its “Rich Ads In Search” (RAIS), Pay Per Click offering program. Previously, RAIS, which allows advertisers to place images, videos, links and forms directly into their PPC ads, had been available on a very limited CPM basis. But now it has been widened in order to increase [...]

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Google Launches Local Extensions

by Andrew Freeman August 19, 2009

Recently, Google has announced the launch of Google Local Extensions to their Pay Per Click (PPC) arsenal. Many companies are wondering what this is and how it will affect their industry. Google Local Extensions allows Sitewire to dynamically add business addresses to our clients PPC campaigns. This feature is gradually being rolled out across advertisers, [...]

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