Posts tagged as:

search engine optimization

Optimization Without Limits

by Leslie Jackson July 26, 2010

The luster is gone from SEO. The mystique, the veil of secrecy, has long disappeared. In its place are shiny new objects – social, mobile, augmented reality, geo-location.  SEO is the “Woody” to new media’s “Buzz Lightyear.”  As least that is how it is perceived. While it may lack the bells and whistles, SEO remains [...]

Read the full article →

10 Ways to Encourage Users to Engage Your YouTube Ad.

by Andrea Beltran June 25, 2010

Google’s AdWords integration with YouTube (2nd largest search engine) allows users to conveniently promote their most engaging videos.  To start, you will need a YouTube account, AdWords account, a relevant video and a daily budget.  Similar to a typical AdWords campaign, the management set up consists of a campaign, ad group, keywords and video ad.  [...]

Read the full article →

Social Search: Leveling the Playing Field

by Travis Unwin May 28, 2010

The blending of social and search has happened. Often called real-time search, it presents both opportunities and challenges to marketers. Success won’t be found in traditional search engine marketing or search engine optimization efforts. To participate in social search, marketers are going to have to embrace social. Artifacts of social search take many forms. Search [...]

Read the full article →

Your SERP Isn’t My SERP

by Travis Unwin December 8, 2009

The world of search is ever-changing. With near-Cold War efficiency, search engines constantly bring out new features to either maintain their dominance (hi, Google) or attempt to steal marketshare (hi, Bing). The end result — in theory — is a better search experience for users. Marketers — that’s us — are left figuring out how [...]

Read the full article →