Posts tagged as:

Search

Is This The End of Search As We Know It?

by Travis Unwin July 2, 2010

Picture a world without search engines. Hard to do, isn’t it? But the existence of the modern search engine is barely a decade old. The changes from then to now have been enormous, and there are no signs to indicate that pace slowing down anytime in the near future. Yet advertisers and their agencies are [...]

Read the full article →

A Return to Local

by Josh Yeager June 1, 2010

I maintain that Google is on the right track with their approach to local.  Now, I know that Google’s motivation for allocating more real estate on their search results pages to maps, local, place pages and reviews is to extend their inventory options and meet the wants of searchers. But as a side benefit of [...]

Read the full article →

And the Beat Goes On…

by Josh Yeager April 19, 2010

As Sitewire’s resident “Local” lead, I’m sometimes asked to explain where the dividing line exists between our four strategic areas of focus; Local, Mobile, Social & Search.  That can be a difficult question, as there is no clear division between many of the marketing channels in our toolkits today.  To put this in context, I’ll [...]

Read the full article →

Google Steps Up Their Support of Location-Specific Content

by Travis Unwin March 3, 2010

Google knows where you are. Google can find you. And Google is coming to get you! OK, that last part is speculation on my part, and not very good speculation at that. But the first two parts are quite true, and have been for some time. Users have been adding location-specific terms to their queries [...]

Read the full article →

Of Wonder Bread, Wildflower & William Morris

by Josh Yeager February 15, 2010

Image by Getty Images via Daylife Most people are familiar with the adage, “You get what you pay for”, meaning that while a plethora of inexpensive goods and services exist – a cheap price tag does not equate to quality.   This concept has been kicking around in my craw recently as I’ve noticed some parallels [...]

Read the full article →

Predicting Search Popularity

by Anthony Mills February 8, 2010

Search volume is one of the most important metrics when analyzing organic and PPC data; however it is one of the least accurately recorded statistics. Google Insight and Google Trends can help search marketers plan in advance of search volume spikes in order to optimize the number of visits and conversions to clients’ sites.

Read the full article →

← Previous Entries