Posts tagged as:

SEO

Optimization Without Limits

by Leslie Jackson July 26, 2010

The luster is gone from SEO. The mystique, the veil of secrecy, has long disappeared. In its place are shiny new objects – social, mobile, augmented reality, geo-location.  SEO is the “Woody” to new media’s “Buzz Lightyear.”  As least that is how it is perceived. While it may lack the bells and whistles, SEO remains [...]

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10 Ways to Encourage Users to Engage Your YouTube Ad.

by Andrea Beltran June 25, 2010

Google’s AdWords integration with YouTube (2nd largest search engine) allows users to conveniently promote their most engaging videos.  To start, you will need a YouTube account, AdWords account, a relevant video and a daily budget.  Similar to a typical AdWords campaign, the management set up consists of a campaign, ad group, keywords and video ad.  [...]

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Google’s Latest Change Impacts Long Tail Searches & Product Detail Pages

by Travis Unwin June 16, 2010

Never underestimate Google’s ability to muck up your business plans. But hey, it’s all for the good of the searcher, right? Probably. But how will that impact you, the business, trying to sell stuff to the searcher? Last month, Google made a major revision to their algorithm that we’re all calling the “Mayday” update. It’s [...]

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Social Search: Leveling the Playing Field

by Travis Unwin May 28, 2010

The blending of social and search has happened. Often called real-time search, it presents both opportunities and challenges to marketers. Success won’t be found in traditional search engine marketing or search engine optimization efforts. To participate in social search, marketers are going to have to embrace social. Artifacts of social search take many forms. Search [...]

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Buzz about Google Buzz

by Katie Van Domelen February 12, 2010

Google Buzz is Google’s latest attempt at socializing it’s tools. It’s been compared to Twitter, Facebook and even FriendFeed. Some say that it has the potential to steal market share from those sites, while others think it’s impact will be far less than that. Personally, I see it becoming a part of that mix rather [...]

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Your SERP Isn’t My SERP

by Travis Unwin December 8, 2009

The world of search is ever-changing. With near-Cold War efficiency, search engines constantly bring out new features to either maintain their dominance (hi, Google) or attempt to steal marketshare (hi, Bing). The end result — in theory — is a better search experience for users. Marketers — that’s us — are left figuring out how [...]

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