by Rich Spinabella
April 3, 2009
While facilitating a brainstorming session on a Web site rebuild, I was reminded of a broader and often-overlooked issue when Web sites are built. I found that the participants didn’t really have alignment as to the strategic purpose of their site. When facilitating with clients, I often have to step back and make sure that [...]
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by Rich Spinabella
July 1, 2008
I’m struck by the lack of focus by most Web sites. Look at a page from a large online retailer and see how many calls to action there are on the page. All of them are competing for your attention—like a barker at the carnival, they shout at you while you nervously ignore them and [...]
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