Posts tagged as:

Yahoo

Is This The End of Search As We Know It?

by Travis Unwin July 2, 2010

Picture a world without search engines. Hard to do, isn’t it? But the existence of the modern search engine is barely a decade old. The changes from then to now have been enormous, and there are no signs to indicate that pace slowing down anytime in the near future. Yet advertisers and their agencies are [...]

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Yahoo! Pulse vs. Google Buzz

by Greg Chapman June 9, 2010

I take some heat around our office for 1) being a Boomer; 2) being slow to change some of my originally adopted Boomer  internet behavioral habits and still desperately clinging to my IE browser; 3) not throwing all of my cards in with Google and all of its features and functionality. As such, I still [...]

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Always a Way to Cash in On Something New

by Danny Stansfield March 31, 2010

I was recently approached by someone who had something to sell to help improve Google Map rankings.  Always interested in learning new techniques,  I listened to what he had to say: “As we all know by now, reviews are a major component of getting good rankings in Google Maps.” “True,” I said. “So how do [...]

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Walk In Your Customer’s Shoes Before Starting a Pay Per Click Campaign

by Jay Feitlinger January 15, 2010

During a recent dinner with a friend he expressed frustration that Pay Per Click (PPC) is a big waste of time and money and he can’t see how businesses generate ROI from it.  I could hear my wife thinking “oh no here we go again!” along with the subtle eye rolling.  Knowing how effective PPC [...]

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Yahoo! Combines Display Advertising and PPC Search

by Andrew Freeman November 18, 2009

Yahoo has recently widened the Beta phase of its “Rich Ads In Search” (RAIS), Pay Per Click offering program. Previously, RAIS, which allows advertisers to place images, videos, links and forms directly into their PPC ads, had been available on a very limited CPM basis. But now it has been widened in order to increase [...]

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Yahoo! Search Algorithm Change – What You Need To Know

by Leslie Jackson October 26, 2009

Clearly Yahoo! is still “in the game” as an independent search engine. Despite the pending purchase by Bing, the folks over at Yahoo! are continuing to innovate in an attempt to attract a larger share of searches. Late last month they unveiled their new “search experience” with the new Yahoo! Search – which looks a [...]

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