VOLUME 3 ISSUE 7
Did You Know
Our New Web Site Has Launched!
In the spirit of the season, we challenge you to scour each page for a hidden pumpkin somewhere on the site. The first 3 people to email us with the location of the pumpkin will win a witty Sitewire t-shirt. While you are there, check out our videos, browse through the newsletter archive or give us a shout!
Stay Tuned
During the next phase of development, expected to be complete this fall, Sitewire will launch our much- anticipated blog and a variety of groundbreaking case studies.
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Featured Client
Northcentral University (NCU) is a private, 100% online learning institution serving students worldwide. NCU offers bachelor's, master's, and doctoral degrees as well as certificates of advanced graduate studies in business and technology management, education and psychology. NCU focuses on customizing academic programs to each student's personal and professional interests, and NCU faculty provide one-on-one guidance to ensure academic success.
Over the past 2 years, Sitewire and NCU have effectively partnered through various marketing initiatives including pay per click, organic search and optimized press releases. These methods drive traffic to NCU by focusing on the different levels of education offered - undergraduate and graduate level courses. Additionally, Sitewire has provided user interface recommendations that will be implemented with NCU's new Web site this October. Most recently, Sitewire has developed and managed placement of rich media and display advertising for NCU. To learn more about furthering your education, contact NCU today.
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Recapture Lost Customers
Using Retargeting to Optimize Your Search Marketing Efforts
- Leslie Jackson
A significant amount of effort goes into driving traffic to your Web site and making sure consumers enjoy a memorable experience while browsing through your content. Regardless, a large percentage of potential consumers will leave a Web site prior to taking the desired action - whether that is to complete a Web form or to make a purchase. What if you could follow them after they leave, dropping hints that they need to return and finish what they started? You can - it's called retargeting.
Retargeting is a way to strategically display ads to people who have already pre-qualified themselves by visiting your site. In its most basic form, retargeting involves dropping a cookie on the hard drive of a visitor who reaches the Web site through alternative marketing efforts such as organic or paid search, e- mail marketing, online display advertising, etc. Once the visitor leaves the Web site, they will be served display ads on other sites they visit, promoting your Web site products and services and reminding them to return and take the appropriate action.
For example, while searching for a new car, a Web user visits the Toyota.com Web site to check out the new Highlander. After they leave, they are served Highlander ads driving them back to the site to build their own model and submit an inquiry for a quote.
A Web site owner can choose to retarget every visitor who hits their Web site or different rules can be applied. Retargeting can apply to those who reached the Web site via a pay-per-click ad, or those who got to a certain point in the purchase process - there are a variety of strategies to further qualify the lead prior to retargeting.
Retargeting bridges the gap between search marketing and display - it is a natural compliment and a low cost means of closing the loop on existing promotional efforts. Still curious about retargeting? Send your questions our way!
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Peanut Butter Jelly Time
Due to a dip in donations during the summer months, the Homeward Bound food bank found itself facing a shortage of tuna, peanut butter and jelly. Throughout August and September, Sitewire collected over 1,000 cans and jars of tuna, peanut butter and jelly to help fill this gap.
Homeward Bound is a transitional housing program for homeless and domestic violence families with children in Phoenix. To learn how you can help, visit Homeward Bound online today.
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Featured Employee
Andrew Bagley leads Sitewire's media team in developing results-based marketing initiatives. Andrew's core competencies lie in his ability to identify problems and come up with innovative solutions. He spends much of his time researching new media trends, developing training presentations and providing strategic assistance to the Media team. On a weekly basis, Andrew brainstorms with Sitewire's account teams on ways to best meet clients' objectives.
For several years Andrew traveled the country as a sports photographer, taking as many as 10,000 pictures a day. He has also started and sold several small businesses including a health supplement distribution company with 2,000 distributors in Brazil. Andrew learned online marketing while promoting his own businesses and eventually went to work for a creative agency in California. His past and current work have provided him an in-depth background in real estate, retail, health, hospitality and technology.
Away from the office, Andrew enjoys rowing on Tempe Town Lake, rock climbing, organic gardening and working on home improvement projects. He has traveled to China, Taiwan, Mexico and Thailand and lived in Brazil for several years.
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